Channel 99 is a music and entertainment application for mobile phones that is developed by mCarbon Tech Innovation. The company engaged Ecannus Design to formulate an innovative brand strategy for the channel. Tinkering with the thought that music and entertainment get people joyous and vivacious, Ecannus came up with the concept that “Channel 99 adds color to your life.” The thought was represented by a logo with bleeding colors. The idea was extended to an interesting, one-page website that shows subdued graphics that fill with color as the user scrolls down. The project continues to be one of our personal favorites.